It's gluten free, lactose free, sugar free, wheat free and nut free! And all organic ingredients. Very interesting stuff too: organic chia, hulled hemp hearts, buckwheat, cranberries, raisins, apple bits, and cinnamon.
As odd as the ingredients are I had to look up why anyone would eat them. Chia is apparently good to reduce food cravings. And hemp hearts are supposedly full of essential fatty acids and protein and stuff. Go figure. And the buckwheat seems to be a filler to keep the cereal gluten free and wheat free.
I wish it were cheaper so I could give it a try. Sounds interesting. The blog I found it on said it goes well on honey-sweetened greek yogurt. And you don't need much, just a few tablespoons to fill you up.